Aurora University Undergraduate Enrollment

Upon the launch of a new Aurora University logo, we guided the development and implementation of an accompanying, robust visual identity system and collaborated on the marketing strategy across all levels of student-recruiting. Designed items included non-mailed and direct mail print pieces, email, website, landing pages, social media campaigns, banner ads, environmental branding, signage, photography, and video.

In the first three years after introducing the new identity, undergraduate enrollment increased by 28.4%. Five years in, we welcomed the largest incoming undergraduate class to date — 800 freshman students. In addition to growing enrollment numbers, Aurora University has also seen a rise in the student profile, including students with higher academic scores, more out-of-state applicants, and sought-after athletes.